Digital Marketing & Analytics Essentials

This short course is designed for anyone who wants to upgrade practical skills quickly — whether you’re a student, a fresh A/L graduate, an HND learner, or someone already working. It’s ideal for individuals who want to gain hands-on knowledge, strengthen their CV, and stay competitive in today’s fast-changing job market.

Learning Outcomes

By the end of this course, learners will:

Understand core digital marketing foundations
Track campaigns using analytics tools
Run basic ad campaigns
Interpret KPIs and performance metrics
Optimise campaigns using data
Build a complete campaign plan

Career Relevance

This course supports entry-level roles such as:

Digital Marketing Assistant
Social Media Executive
Performance Marketing Intern
Junior Campaign Analyst

Entry Requirements

No prior experience required
Basic English

Course Modules

Week 1

Simple Strategy – Goals, Targeting & Personas

Week 2

Understanding Performance Marketing & Key Metrics

Week 3

Running Ads – Platforms & Execution

Week 4

Tracking Basics – UTM & Analytics

Week 5

Improving Campaigns – Optimization & A/B Testing

Week 6

Capstone - Plan & Execute a Mini Digital Campaign

Program Fees Overview

Sri Lankan Students

Registration Fee

LKR 9,500

Course Fee

LKR 39,500

International Students

Registration Fee

50 USD

Course Fee

250 USD

Start Your Enrollment

Transparent fees and a hassle-free registration process.

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