The BBA with an Elective in Digital Marketing is a 3-year, UGC-entitled online undergraduate degree programme designed to build a strong foundation in business administration combined with in-demand digital marketing skills.

The programme integrates management principles, marketing strategy, analytics, and digital toolkits, enabling learners to plan, execute, and optimize digital campaigns across platforms. Students gain hands-on exposure to search marketing, social media marketing, content marketing, analytics, e-commerce, and AI-driven marketing, preparing them for modern marketing roles in both startups and large enterprises.