- Corporate Office: Level 01, Shangri la, Colombo 2
Digital Marketing Mastery
Advance your career with CPD-endorsed short courses — practical, flexible, and designed
to equip you with real-world skills for lasting impact.
Awarded by
CPD UK
Duration
12 weeks
Class Mode
100% Online
Intake
Every Month
Fee
39,500 LKR
Programme Structure
- Module 1 – Digital Marketing & Analytics Essentials (4 Weeks)
- Module 2 – Data Analytics with GA4 & Looker Studio (4 Weeks)
- Module 3 – AI for Marketing (4 Weeks)
Assessment Method
- Weekly quizzes
- Practical digital tasks
- Module assignments
- Final integrated capstone presentation
Certification
Inspire College Professional Certificate
(Individual module certificates available when enrolled separately)
Learning Outcomes
By the end of this programme, learners will be able to:
- Plan structured digital marketing strategies
- Run and optimise ad campaigns
- Track and interpret performance metrics
- Clean and analyse datasets
- Build professional dashboards
- Use AI tools for campaign creation
- Integrate analytics with AI-driven decision-making
- Present a complete data-driven marketing strategy
Entry Requirements
- No prior experience required
- Basic English
Course Modules
MODULE 1 – Digital Marketing & Analytics Essentials
(4 Weeks | 3 Hours per Week)
Week 1 – Strategy, Goals & Targeting
Highlighted Topics:
SMART Goals
Audience Segmentation
Buyer Personas
Marketing Funnel Stages
Week 2 – Performance Marketing & KPIs
Highlighted Topics:
Performance vs Brand Marketing
Key Metrics (CTR, CPC, CPA, CR, ROI)
Campaign Budgeting
Measuring ROI
Week 3 – Ads Execution & Platforms
Highlighted Topics:
Google Ads Overview
Meta Ads Overview
Lead Generation Strategy
Landing Page Fundamentals
A/B Testing Basics
Week 4 – Tracking & Optimisation
Highlighted Topics:
UTM Parameters
Google Analytics Basics
Campaign Tracking
Data-Driven Optimisation
MODULE 2 – Data Analytics with GA4 & Looker Studio
(4 Weeks | 3 Hours per Week)
Week 1 – Analytics Foundations
Highlighted Topics:
Types of Analytics (Descriptive, Diagnostic, Predictive, Prescriptive)
Data Lifecycle
Business Applications of Analytics
Week 2 – Data Cleaning Using Google Sheets
Highlighted Topics:
Importing Raw Data
Data Cleaning Techniques
VLOOKUP
IF Formula
FILTER Function
QUERY Function
Data Validation
Week 3 – Google Analytics 4
Highlighted Topics:
GA4 Setup
Event-Based Tracking
Acquisition Reports
Engagement Reports
Conversion Tracking
Week 4 – Looker Studio Dashboard Development
Highlighted Topics:
Connecting Data Sources
Charts & Scorecards
Filters & Controls
Dashboard Design Principles
Data Storytelling
MODULE 3 – AI for Marketing
(4 Weeks | 3 Hours per Week)
Week 1 – AI Foundations & Ethics
Highlighted Topics:
Introduction to AI in Marketing
AI Applications in Campaigns
Ethical Use of AI
Data Protection & Transparency
Week 2 – AI for Content Creation
Highlighted Topics:
ChatGPT for Copywriting
Gemini AI for Campaign Ideation
Claude for Structured Outputs
Prompt Engineering Techniques
Content Optimisation
Week 3 – AI for Visuals & Ad Creation
Highlighted Topics:
Canva AI
AdCreative.ai
Text-to-Image Generation
Brand Consistency with AI
Creative Quality Evaluation
Week 4 – AI-Powered Campaign Capstone
Highlighted Topics:
AI Tool Integration
Campaign Structuring
Performance Analysis
Final Presentation & Feedback
Overall Learning Outcomes
By the end of this programme, learners will be able to:
1.1 Understand core digital marketing, analytics, and AI concepts.
1.2 Explain how data, algorithms, and platforms enable AI-driven marketing systems.
1.3 Apply generative AI and large language models responsibly in marketing workflows.
1.4 Use prompt engineering techniques for structured campaign development.
1.5 Plan and execute digital marketing strategies across platforms.
1.6 Track and analyse campaign performance using analytics tools.
1.7 Build interactive dashboards using Google Analytics 4 and Looker Studio.
1.8 Apply AI tools to improve marketing productivity and decision-making.
1.9 Evaluate ethical, legal, and governance considerations in AI-enabled marketing.
1.10 Assess organisational readiness for digital and AI adoption.
1.11 Design no-code and low-code AI-enabled marketing solutions.
1.12 Present a fully integrated data-driven marketing campaign.
What You’ll Gain
2.1 Practical, real-world digital marketing, analytics, and AI skills.
2.2 Confidence using industry-relevant tools such as GA4, Looker Studio, and AI platforms.
2.3 Job-relevant knowledge aligned with modern workplace needs.
2.4 A professional Inspire College Certificate.
2.5 A complete capstone project to add to your CV or portfolio.
2.6 Skills you can apply immediately in your job, business, or studies.
Program Fees Overview
Sri Lankan Students
Registration Fee
LKR 9,500
Course Fee
LKR 39,500
International Students
Registration Fee
50 USD
Course Fee
250 USD
Start Your Enrollment
Transparent fees and a hassle-free registration process.
Ready to Elevate Your Career?
Enroll in our CPD-endorsed short courses and gain the skills, confidence, and credentials to advance in today’s competitive professional world.
